Sales doesn’t have to feel awkward or manipulative.
Each week, learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.
Written by
Brian Ondrako
Connect
Apr 12, 2026
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8 min read
The game changed. Here's how to adapt.
Apr 5, 2026
7 min read
Why discounting is hurting your chances to close business
Mar 29, 2026
Mar 22, 2026
6 min read
Know which bucket your buyer lives in and reframe your offer around it.
Mar 15, 2026
Mar 8, 2026
9 min read
Mar 1, 2026
A simple method to guide the conversation in the right direction
Feb 22, 2026
5 min read
Was it ever a deal in the first place?
Feb 15, 2026
focus on their core problems, find yourself some more wins.