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Sales doesn’t have to feel awkward or manipulative.

Each week, learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.

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Written by

Brian Ondrako

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What Tiger Woods can teach you about selling in 2026

Apr 12, 2026

•

8 min read

What Tiger Woods can teach you about selling in 2026

The game changed. Here's how to adapt.

Brian Ondrako
Brian Ondrako
Don't drop your price. Do this instead.

Apr 5, 2026

•

7 min read

Don't drop your price. Do this instead.

Why discounting is hurting your chances to close business

Brian Ondrako
Brian Ondrako
The Best Salespeople Aren't the Best at Selling

Mar 29, 2026

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7 min read

The Best Salespeople Aren't the Best at Selling

Brian Ondrako
Brian Ondrako
Get a GRIP on your offer

Mar 22, 2026

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6 min read

Get a GRIP on your offer

Know which bucket your buyer lives in and reframe your offer around it.

Brian Ondrako
Brian Ondrako
Are you missing the signals your buyers are sending?

Mar 15, 2026

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8 min read

Are you missing the signals your buyers are sending?

Brian Ondrako
Brian Ondrako
Your sales calls are hiding your best marketing insights

Mar 8, 2026

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9 min read

Your sales calls are hiding your best marketing insights

Brian Ondrako
Brian Ondrako
What to Say When You Don't Know Where to Start

Mar 1, 2026

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6 min read

What to Say When You Don't Know Where to Start

A simple method to guide the conversation in the right direction

Brian Ondrako
Brian Ondrako
They learned a lot. Then bought from someone else.

Feb 22, 2026

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5 min read

They learned a lot. Then bought from someone else.

Was it ever a deal in the first place?

Brian Ondrako
Brian Ondrako
Stop selling 80% of what buyers ignore

Feb 15, 2026

•

7 min read

Stop selling 80% of what buyers ignore

focus on their core problems, find yourself some more wins.

Brian Ondrako
Brian Ondrako
...
Sales Skills For Founders

Sales Skills For Founders

Sales doesn’t have to feel awkward or manipulative. Each week, learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.

envelope-simple

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