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Sales doesn’t have to feel awkward or manipulative.

Each week, learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.

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Written by

Brian Ondrako

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What to Say When You Don't Know Where to Start

Mar 1, 2026

•

6 min read

What to Say When You Don't Know Where to Start

A simple method to guide the conversation in the right direction

Brian Ondrako
Brian Ondrako
They learned a lot. Then bought from someone else.

Feb 22, 2026

•

5 min read

They learned a lot. Then bought from someone else.

Was it ever a deal in the first place?

Brian Ondrako
Brian Ondrako
Stop selling 80% of what buyers ignore

Feb 15, 2026

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7 min read

Stop selling 80% of what buyers ignore

focus on their core problems, find yourself some more wins.

Brian Ondrako
Brian Ondrako
🏈 Don’t let the ball get intercepted at the goal line

Feb 8, 2026

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6 min read

🏈 Don’t let the ball get intercepted at the goal line

Get crystal clear on what it takes to get in the endzone

Brian Ondrako
Brian Ondrako
If Every Day Feels Exhausting, Read This

Feb 1, 2026

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8 min read

If Every Day Feels Exhausting, Read This

Brian Ondrako
Brian Ondrako
The Moment Buyers Decide If You’re Worth Continuing With

Jan 25, 2026

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7 min read

The Moment Buyers Decide If You’re Worth Continuing With

and the "R.A.D." Framework to own that moment

Brian Ondrako
Brian Ondrako
If There’s No Deadline, There’s No Deal

Jan 18, 2026

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7 min read

If There’s No Deadline, There’s No Deal

"fence-sitters" don’t move without making it compelling

Brian Ondrako
Brian Ondrako
The Fastest Way To Spot Weak Deals Early

Jan 11, 2026

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6 min read

The Fastest Way To Spot Weak Deals Early

Brian Ondrako
Brian Ondrako
"Yes, And..."

Jan 4, 2026

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4 min read

"Yes, And..."

The subtle art of building shared ideas

Brian Ondrako
Brian Ondrako
...
Sales Skills For Founders

Sales Skills For Founders

Sales doesn’t have to feel awkward or manipulative. Each week, learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.

envelope-simple

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